Hospitality & Leisure
Blue Whale
- Client
- Blue Whale, Oman
- Location
- Muscat, Oman
- Year
- 2024
- Craft
- Branding, Website, Multimedia
A full brand build — from a blank page to a complete identity and website for one of Oman's boldest new leisure names.
Challenge
Blue Whale arrived with a name and an ambition — and nothing else. No mark, no palette, no voice. They needed an identity that could stand next to established Gulf hospitality brands on day one, and a website that made a new name feel like a landmark.
Approach
We started with the name itself: the blue whale as a symbol of scale, calm, and confidence. That became a geometric mark, a deep-ocean-to-daylight colour range, and a type system built to work in English and Arabic. The website was designed to sell the experience before a word is read — full-bleed imagery, generous space, and motion that mirrors the ease of the brand.
Result
Blue Whale launched with a complete, coherent identity and a site that positions it as a premium destination rather than a new entrant. Every touchpoint — from favicon to hero film — speaks the same language.
Built from zero
Brand system
Oman + Gulf
Markets
Logo → site
Deliverables
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